{"title":"La Roche-Posay","description":"\u003cp\u003eFor centuries, the thermal spring of la Roche-Posay has offered its soothing, mineral-rich waters to those seeking comfort and renewal for sensitive skin. From its origin as a healing retreat to its place today as a leader in dermatological care, the brand remain devoted to one simple promise - helping every skin live better, with balance, calm, and confidence.\u003c\/p\u003e\n\u003cp\u003eAt eMaison, we chose La Roche-Posay for its empathy towards sensitive skin and its belief that care should be uncomplicated yet deeply effective. The Cicaplast Baume B5 stands as a must-have - a restorative balm that nurture, mends, and supports skin through life's daily stresses. It speaks to those moments when the skin reflects life's shifts - when it asks not for excess, but for understanding. Alongside it, the brand's SPF protection has become a global benchmark - a leader in sun care, pairing advanced UV innovation with remarkable skin tolerance.\u003c\/p\u003e\n\u003cp\u003eTo us La Roche-Posay represents a better life for sensitive skin.\u003c\/p\u003e","products":[{"product_id":"la-roche-posay-cicaplast-baume-b5","title":"La Roche-Posay Cicaplast Baume B5","description":"\u003cp\u003e\u003cstrong\u003eA First Impression\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe cream many French women have kept on their bedside table for twenty years, quietly doing its work. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy eMaison Chose It:\u003c\/strong\u003e\u003cbr\u003eWe chose Cicaplast Baume B5 because it is \u003cstrong\u003eone of the most trusted repair balms\u003c\/strong\u003e in French skincare. Its blend of panthenol, madecassoside, and microbiome-supporting ingredients makes it a strong choice for sensitive skin, post-treatment care, and everyday barrier support.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to Use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003eUse Cicaplast Baume B5 as the final calming step in your routine, after cleansing and any lighter serums or treatments. It can be used morning or night on cleansed skin.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn a full routine\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Morning: cleanser → hydrating serum\/treatment → Cicaplast Baume B5 → SPF.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Evening: cleanser → treatment step like A313 or another serum → Cicaplast Baume B5 as the last layer.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • As needed: apply it directly to dry patches, redness, lips, hands, or after shaving\/waxing when skin feels compromised.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cstrong\u003eeMaison style\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eFor eMaison, the simplest way to present it is: cleanse, treat, seal, protect. Cicaplast Baume B5 is the seal step — the product that locks everything in and helps skin feel calm, comfortable, and supported.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply a thin layer to clean, dry skin once or twice daily, or more often on targeted areas if needed. It can be used on the face, lips, hands, and body, but avoid broken skin unless a healthcare professional advises otherwise.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eKey ingredients include 5% panthenol (vitamin B5), madecassoside, shea butter, glycerin, zinc, manganese, and La Roche-Posay Thermal Spring Water.\u003c\/p\u003e","brand":"La Roche-Posay","offers":[{"title":"100ml","offer_id":56443614790018,"sku":null,"price":19.9,"currency_code":"GBP","in_stock":true},{"title":"40ml","offer_id":56443614822786,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/3337875816847_Cicaplast-Baume-B5-Repairing-Balm_100ml_01_La-Roche-Posay.jpg?v=1772720483"},{"product_id":"la-roche-posay-anthelios-invisible-fluid-spf50","title":"La Roche-Posay Anthelios Invisible Fluid SPF50+","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe single most useful thing in the bathroom of anyone who has lived long enough to know better. \u003cstrong\u003eAnthelios UVMune 400\u003c\/strong\u003e is the sunscreen \u003cstrong\u003eLa Roche-Posay\u003c\/strong\u003e spent a decade reformulating – and the one your dermatologist will tell you to wear every day, whether or not you feel like it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTwo things are true about skin after forty. The first is that pigmentation, fine lines and loss of firmness are mostly – unromantically – photodamage. The second is that no skincare hero matters more than daily, high-factor, broad-spectrum sun protection. UVMune 400 is built around \u003cstrong\u003eMexoryl 400\u003c\/strong\u003e, La Roche-Posay's patented filter that covers \u003cstrong\u003ethe far end of the UVA spectrum (380–400nm)\u003c\/strong\u003e which most sunscreens still miss. That range is what quietly drives hormonal pigmentation; so if you are investing in Vinoperfect or any acid-led serum, this is the insurance the rest of your routine depends on.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eMorning\u003c\/strong\u003e, after moisturiser, as the final step before makeup. Two fingers' worth for the face and neck – more than feels polite, which is the point. Reapply every two hours if you are outdoors, or once at lunchtime for a day at your desk by a window. The fluid is dry-touch, fragrance-free and sits invisibly on most skin tones. In high summer, pair it with a hat. The rest of the year, it does everything a sunscreen needs to.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMexoryl 400, the exclusive long-UVA filter. A considered stack of filters working together for broad-spectrum protection. Fragrance-free. Contains alcohol denat (which gives the finish, but may not suit the most reactive skin).\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eYou will wear this every morning or you will not. Nothing else you own will matter as much.\u003c\/p\u003e","brand":"La Roche-Posay","offers":[{"title":"Default Title","offer_id":56443646738818,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/3337875797597_Anthelios-UVMune-400-Invisible-Fluid-SPF50_-Sun-Cream_50ml_01_La-Roche-Posay.jpg?v=1772721582"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/collections\/LaRochePosay2_480x480_b7803d55-72ca-4642-a736-d76fa032edec.webp?v=1776280563","url":"https:\/\/emaison.co.uk\/collections\/la-roche-posay.oembed","provider":"eMaison","version":"1.0","type":"link"}