{"title":"The Pharmacy","description":"","products":[{"product_id":"bioderma-sensibio-h2o-micellar-water-500ml","title":"Bioderma Sensibio H2O Micellar Water 500ml","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe pink-capped bottle that lives behind the counter of nearly every French pharmacy – and has done since 1995. Sensibio H2O is not a cleanser that announces itself. It removes the day with unfussy efficiency and asks nothing more of your skin than that you let it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eCleansing \u003c\/strong\u003eis where most routines quietly go wrong, and it is especially so in perimenopause. The barrier is thinner, the microbiome more easily upset, and the foaming face wash that was fine last year suddenly stings. \u003cstrong\u003eSensibio\u003c\/strong\u003e was formulated for this skin before the beauty industry had the language for it – a spare ingredient list, physiological pH, and a micellar technology that lifts makeup and pollution without disturbing the lipid film underneath. It has been the dermatologist's first recommendation for reactive skin for three decades, and the case against it has yet to be made.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eEvening\u003c\/strong\u003e, as the first step. Saturate a cotton pad and press gently over the eyes and face, repeating until the pad comes away clean. Follow with a second cleanser – Sensibio Milk, ideally – if you have worn heavy sunscreen. \u003cstrong\u003eIn the morning\u003c\/strong\u003e, use on a cotton pad in place of water if your skin is feeling fragile. The 500ml bottle is the size that lasts: refill it into a smaller flask for travel.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWater, fructooligosaccharides and cucumber extract to soothe, and a micellar surfactant that works by attraction rather than by stripping. Fragrance-free, alcohol-free. Ten or so ingredients – nothing it does not need.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIt is not a dramatic cleanser, which is precisely the point. If you have skin that reacts to everything else, this will almost certainly behave.\u003c\/p\u003e","brand":"Bioderma","offers":[{"title":"500","offer_id":56409493275010,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/images-2.avif?v=1771941327"},{"product_id":"bioderma-hydrabio-toner-250-ml","title":"Bioderma Hydrabio Toner 250 Ml","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA quiet, unshowy toner for skin that has started feeling thirsty rather than oily. Hydrabio is Bioderma's range for dehydrated skin, and the tonic is the least heralded member of the family – which is a shame, because it is arguably the most useful one in a perimenopausal routine.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDehydration – as distinct from dryness – becomes a near-permanent condition after forty. Skin can feel tight, look dull, and still produce the same amount of oil it always did. \u003cstrong\u003eHydrabio\u003c\/strong\u003e is built around Bioderma's Aquagenium technology, which borrows from the botanical world to support the skin's own aquaporins – the tiny channels that move water between cells. Alcohol-free and lightly fragranced, it earned its place because it does a narrow, useful job: preparing the skin to receive whatever comes next, from a serum to a richer night cream.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMorning and evening, after cleansing, before anything else. Saturate a cotton pad or press into damp hands and smooth over face and neck. Follow with your serum – SVR Ampoule C, or whatever sits in your evening rotation – and moisturiser. Especially useful after long-haul travel, or on the London mornings when the heating has run all night. Skin drinks it in within about twenty seconds.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eBioderma's Aquagenium complex, glycerin and apple-seed extract. Alcohol-free. Light fragrance, which some will notice and some will not.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eIt is not a treatment step. Used without a moisturiser on top, it will not hold skin through a long day. Treat it as a preparation, not a product in its own right.\u003c\/p\u003e","brand":"Bioderma","offers":[{"title":"Default Title","offer_id":56411980202370,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/P1050004_S3.jpg?v=1772025238"},{"product_id":"bioderma-sensibio-cleansing-milk-for-sensitive-skin-250-ml","title":"Bioderma Sensibio Cleansing Milk For Sensitive Skin 250 Ml","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA soft, white milk that reminds you why French pharmacies quietly kept faith with cleansing milks long after the rest of the beauty world fell for foaming gels. Sensibio Milk cleanses without stripping, and feels almost nourishing in the hand – which is the point.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSomewhere between forty and fifty, foaming cleansers reveal their true nature. They leave the skin tight, the barrier a little quieter than it should be, and the next product working harder than it was designed to. \u003cstrong\u003eSensibio Milk\u003c\/strong\u003e is built for the opposite – a low-surfactant, creamy cleanse developed by Bioderma for sensitive and reactive skin, with the brand's D.A.F. patent designed to support skin tolerance over time. It earned its place because a good milk cleanser is increasingly rare on the UK shelves, and because the first step of a routine is where most of the trouble begins.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eEvening\u003c\/strong\u003e, as a second cleanse. Apply a generous amount to dry or damp skin, massage gently over face and neck for about a minute, then remove with a warm flannel or rinse with tepid water. Use with \u003cstrong\u003eSensibio H2O\u003c\/strong\u003e as a pre-cleanse on heavier makeup days. \u003cstrong\u003eIn the morning\u003c\/strong\u003e, for skin that has started to prefer a gentler wake-up, use a small amount rinsed with water – no cleanser is strictly necessary at sunrise.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eGlycerin, water, and Bioderma's patented D.A.F. complex for skin tolerance. No fragrance. Pump-dispensed bottle, which matters – milk cleansers age less gracefully in an open jar.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIf you love the squeaky-clean feel after a wash, this will take some adjusting. What you are losing is the sensation. What you are gaining is a comfortable skin barrier.\u003c\/p\u003e","brand":"Bioderma","offers":[{"title":"Default Title","offer_id":56412135096706,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/bioderma-sensibio-milk-250ml-1.jpg?v=1772026811"},{"product_id":"rexaline-hyper-hydrating-rejuvenating-eye-contour-15ml","title":"Rexaline Hyper Hydrating Rejuvenating Eye Contour 15ml","description":"\u003cp\u003e\u003cspan\u003e\u003cb\u003eAbout This Product\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA deeply hydrating eye treatment designed to smooth, refresh, and revitalise the delicate eye area. Formulated with Rexaline’s advanced hydration complex, this lightweight cream helps reduce the appearance of fine lines, puffiness, and signs of fatigue while restoring comfort and radiance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula delivers intense moisture while supporting the skin’s natural elasticity, leaving the eye contour looking smoother, brighter, and more youthful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eKey Benefits\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Deeply hydrates the delicate eye area\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps reduce the appearance of fine lines\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Supports smoother, firmer-looking skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps minimise puffiness and signs of fatigue\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Lightweight, comfortable texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eSkin Type\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for all skin types, including dry, dehydrated, and mature skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eHow to Use\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount to the eye contour area morning and evening after cleansing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGently tap around the eye using your ring finger until fully absorbed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFollow with your usual serum and moisturiser.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eWhy eMaison Selected It\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe selected this eye treatment for its advanced hydration technology and ability to visibly smooth and revitalise the delicate eye area, making it an essential step in a refined skincare ritual.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 15ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in France\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rexaline","offers":[{"title":"Default Title","offer_id":56437299839362,"sku":null,"price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/prd-back-mp-00015101-600x600_4bdb6540-86d2-4a82-b336-0bed4b3c88c0.jpg?v=1772652125"},{"product_id":"rexaline-3d-hydro-shock-hyper-hydrating-face-mask-75ml","title":"Rexaline 3D Hydro-Shock Hyper Hydrating Face Mask 75ml","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cb\u003eAbout This Product\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn intensive hydrating mask designed to restore comfort, smoothness, and radiance to dehydrated skin. Powered by Rexaline’s advanced hydration complex, this refreshing treatment helps replenish moisture reserves while supporting the skin’s natural elasticity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe lightweight gel-cream texture delivers immediate hydration, leaving skin feeling plump, soft, and revitalised.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eKey Benefits\u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Intensely hydrates and replenishes moisture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps smooth the appearance of fine lines caused by dehydration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Improves skin comfort and softness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Leaves the complexion refreshed and radiant\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Supports skin elasticity and suppleness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eSkin Type\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for all skin types, especially dehydrated, dry, or tired skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eHow to Use\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a generous layer to clean, dry skin on the face and neck.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLeave on for 10–15 minutes, then remove excess with a cotton pad or rinse with lukewarm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse 1–2 times per week or whenever the skin needs an extra hydration boost.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eWhy eMaison Selected It\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe selected this hydrating mask for its ability to deliver intense moisture and immediate skin comfort, making it an ideal weekly treatment within a refined skincare ritual\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSize: 75ml\u003c\/p\u003e\n\u003cp\u003eMade in France\u003c\/p\u003e","brand":"Rexaline","offers":[{"title":"Default Title","offer_id":56438060745090,"sku":null,"price":37.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/rexaline-3d-hydra-shock-hyper-hydrating-mask-75ml-anti-wrinkle.webp?v=1772654677"},{"product_id":"la-roche-posay-cicaplast-baume-b5","title":"La Roche-Posay Cicaplast Baume B5","description":"\u003cp\u003e\u003cstrong\u003eA First Impression\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe cream many French women have kept on their bedside table for twenty years, quietly doing its work. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy eMaison Chose It:\u003c\/strong\u003e\u003cbr\u003eWe chose Cicaplast Baume B5 because it is \u003cstrong\u003eone of the most trusted repair balms\u003c\/strong\u003e in French skincare. Its blend of panthenol, madecassoside, and microbiome-supporting ingredients makes it a strong choice for sensitive skin, post-treatment care, and everyday barrier support.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to Use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003eUse Cicaplast Baume B5 as the final calming step in your routine, after cleansing and any lighter serums or treatments. It can be used morning or night on cleansed skin.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn a full routine\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Morning: cleanser → hydrating serum\/treatment → Cicaplast Baume B5 → SPF.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Evening: cleanser → treatment step like A313 or another serum → Cicaplast Baume B5 as the last layer.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • As needed: apply it directly to dry patches, redness, lips, hands, or after shaving\/waxing when skin feels compromised.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cstrong\u003eeMaison style\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eFor eMaison, the simplest way to present it is: cleanse, treat, seal, protect. Cicaplast Baume B5 is the seal step — the product that locks everything in and helps skin feel calm, comfortable, and supported.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply a thin layer to clean, dry skin once or twice daily, or more often on targeted areas if needed. It can be used on the face, lips, hands, and body, but avoid broken skin unless a healthcare professional advises otherwise.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eKey ingredients include 5% panthenol (vitamin B5), madecassoside, shea butter, glycerin, zinc, manganese, and La Roche-Posay Thermal Spring Water.\u003c\/p\u003e","brand":"La Roche-Posay","offers":[{"title":"100ml","offer_id":56443614790018,"sku":null,"price":19.9,"currency_code":"GBP","in_stock":true},{"title":"40ml","offer_id":56443614822786,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/3337875816847_Cicaplast-Baume-B5-Repairing-Balm_100ml_01_La-Roche-Posay.jpg?v=1772720483"},{"product_id":"avene-thermal-spring-water","title":"Avène Thermal Spring Water","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA can of water, more or less – which is a peculiar thing to pay fifteen pounds for, until your skin has had one of those weeks. \u003cstrong\u003eAvène's thermal water\u003c\/strong\u003e is the spray that sits in thousands of French bathrooms, and in most dermatology clinics, for reasons that become obvious the day you actually need it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003ePerimenopausal\u003c\/strong\u003e skin develops a wider repertoire of complaints – flushing, heat, the new sensitivity to a serum that was fine last season. \u003cstrong\u003eAvène's water\u003c\/strong\u003e is drawn from a single source in the Cévennes and carries a soft mineral profile along with Aqua Dolomiae, a naturally occurring microflora the lab has documented since the 1990s. It is not hydrating in the moisturising sense, but it is genuinely calming – the sort of small, reliable tool that belongs in a considered routine alongside the serious treatments. It earned its place because comfort, in this decade, is not a small concern.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePress the button from about twenty centimetres away, eyes closed, for two or three seconds. Allow it to settle – do not wipe it off – and pat any excess gently with a clean tissue. \u003cstrong\u003eUse after cleansing, before a serum.\u003c\/strong\u003e Use at lunchtime when the office is overheated. Use on the plane, on holiday, after waxing, after a chemical peel, on a long walk in winter wind. Also entirely safe over makeup.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAvène thermal spring water. That is the full ingredient list. No preservatives, no fragrance, no extras – the bottle is sealed to protect the water itself.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIt is not doing clever work. It is doing honest, quiet work. That is not nothing in a crowded routine.\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Avène","offers":[{"title":"300ml","offer_id":56443630846338,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true},{"title":"150ml","offer_id":56443630879106,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/P0461008_P.jpg?v=1772721341"},{"product_id":"la-roche-posay-anthelios-invisible-fluid-spf50","title":"La Roche-Posay Anthelios Invisible Fluid SPF50+","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe single most useful thing in the bathroom of anyone who has lived long enough to know better. \u003cstrong\u003eAnthelios UVMune 400\u003c\/strong\u003e is the sunscreen \u003cstrong\u003eLa Roche-Posay\u003c\/strong\u003e spent a decade reformulating – and the one your dermatologist will tell you to wear every day, whether or not you feel like it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTwo things are true about skin after forty. The first is that pigmentation, fine lines and loss of firmness are mostly – unromantically – photodamage. The second is that no skincare hero matters more than daily, high-factor, broad-spectrum sun protection. UVMune 400 is built around \u003cstrong\u003eMexoryl 400\u003c\/strong\u003e, La Roche-Posay's patented filter that covers \u003cstrong\u003ethe far end of the UVA spectrum (380–400nm)\u003c\/strong\u003e which most sunscreens still miss. That range is what quietly drives hormonal pigmentation; so if you are investing in Vinoperfect or any acid-led serum, this is the insurance the rest of your routine depends on.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eMorning\u003c\/strong\u003e, after moisturiser, as the final step before makeup. Two fingers' worth for the face and neck – more than feels polite, which is the point. Reapply every two hours if you are outdoors, or once at lunchtime for a day at your desk by a window. The fluid is dry-touch, fragrance-free and sits invisibly on most skin tones. In high summer, pair it with a hat. The rest of the year, it does everything a sunscreen needs to.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMexoryl 400, the exclusive long-UVA filter. A considered stack of filters working together for broad-spectrum protection. Fragrance-free. Contains alcohol denat (which gives the finish, but may not suit the most reactive skin).\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eYou will wear this every morning or you will not. Nothing else you own will matter as much.\u003c\/p\u003e","brand":"La Roche-Posay","offers":[{"title":"Default Title","offer_id":56443646738818,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/3337875797597_Anthelios-UVMune-400-Invisible-Fluid-SPF50_-Sun-Cream_50ml_01_La-Roche-Posay.jpg?v=1772721582"},{"product_id":"cvr-hydraliane-serum","title":"SVR B3 Hydraliane Serum","description":"","brand":"CVR","offers":[{"title":"Default Title","offer_id":56443657453954,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/P4201032_P.jpg?v=1772721852"},{"product_id":"embryolisse-lait-creme-concentre-75ml","title":"Embryolisse Lait-Crème Concentré 75ml","description":"\u003cp\u003e\u003cstrong\u003eA first impression\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe small white tube that has lived in French bathrooms for sixty years. Lait-Crème Concentré is not clever, not new, and not trying to be - which is precisely why it still matters. It is quite workhorse: \u003cstrong\u003emoisturiser\u003c\/strong\u003e, \u003cstrong\u003eprimer\u003c\/strong\u003e, \u003cstrong\u003ebalm\u003c\/strong\u003e, \u003cstrong\u003eoccasional overnight mask\u003c\/strong\u003e, the thing you reach for without thinking.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhy eMaison chose it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe chose it because skin in perimenopause and menopause already has enough to manage: fluctuating hormones, new sensitivities, uneven texture. This lait‑crème focuses on three essentials that matter now – hydration, nourishment and a protected barrier – rather than promising everything at once. A concise formula with shea butter, beeswax and mineral oil cushions dryness and helps limit water loss, while aloe vera and soy proteins bring back some suppleness. It has stayed in French bathrooms for decades because it behaves like a work tool, not a passing launch.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it fits into your rituals\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the morning\u003c\/strong\u003e, after cleansing with something gentle like \u003cstrong\u003eLa Roche-Posay Toleriane Dermo-Cleanser\u003c\/strong\u003e, apply a small amount of \u003cstrong\u003eEmbryolisse Lait-Crème Concentré\u003c\/strong\u003e over face and neck, then go straight to SPF – \u003cstrong\u003eAvène Sunsimed Pigment SPF 50+\u003c\/strong\u003e if pigmentation is a concern. It gives enough slip for sunscreen and foundation to sit cleanly without turning everything too dewy.\u003cbr\u003e\u003cstrong\u003eIn the evening\u003c\/strong\u003e, after \u003cstrong\u003eBioderma Créaline H2O\u003c\/strong\u003e and \u003cstrong\u003eAvène Gentle Milk Cleanser\u003c\/strong\u003e, use it as your main cream on nights when you are not using \u003cstrong\u003eA313\u003c\/strong\u003e or stronger actives. On drier weeks or after travel, treat it as an overnight mask: a more generous layer on clean skin, ten minutes to settle, then lightly tissue away any excess. It sits comfortably over a serum such as \u003cstrong\u003eCaudalie Vinoperfect Radiance Serum or La Roche-Posay Hyalu B5\u003c\/strong\u003e, keeping skin cushioned so the more targeted soins can get on with their work\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s in it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKey ingredients: Aqua (Water), Paraffinum Liquidum, Stearic Acid, Glyceryl Stearate, Cera Alba (Beeswax), Cetyl Palmitate, Butyrospermum Parkii (Shea Butter), Propylene Glycol, Aloe Barbadensis, Hydrolyzed Soy Protein, 1,2-Hexanediol, Caprylyl Glycol, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Triethanolamine, Tropolone, Parfum (Fragrance).\u003c\/p\u003e\n\u003cp\u003eParaffinum liquidum with shea butter and beeswax forms a soft, occlusive layer that seals in moisture and smooths papery areas. Aloe vera adds hydration and a quiet cooling effect when skin is both dry and reactive. Hydrolysed soy protein helps the surface feel a little more elastic so make‑up catches less on fine lines. There is fragrance, but no exfoliating acids or aggressive actives – a deliberately simple French pharmacy approach.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe honest note\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis is not where skin transformation happens. It is where skin comfort does - which, after forty, is frequently the more important thing.\u003c\/p\u003e","brand":"Emryolisse","offers":[{"title":"Default Title","offer_id":56443689468290,"sku":null,"price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/images-5.avif?v=1772722185"},{"product_id":"filorga-time-filler-5xp-anti-wrinkle-cream-50ml","title":"Filorga Time-Filler 5XP Anti Wrinkle Cream 50ml","description":"\u003cp\u003e\u003cstrong\u003eA first impression\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNot every cream needs to make a scene. Filorga Time-Filler 5XP is for skin that has started to ask for more – more comfort, more support, less visible fatigue. It is a serious, richly textured cream for skin in its second chapter, not a promise in a shiny jar.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy eMaison chose it\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWe chose it because it speaks to the sort of concerns women actually have in perimenopause and menopause: dryness, loss of firmness, lines that have become more obvious because the skin is thinner and less forgiving. Filorga builds the formula around \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e, \u003cstrong\u003epeptides\u003c\/strong\u003e, \u003cstrong\u003eadenosine\u003c\/strong\u003e and its \u003cstrong\u003eNCEF complex\u003c\/strong\u003e, which gives the cream a proper place in a curated pharmacy edit. It is a cream with some substance, not just sentiment. It is also aimed at normal to dry skin, which makes sense here.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it fits into an eMaison ritual\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the morning, \u003c\/strong\u003ethink: cleanse, Avène Thermal Spring Water if you like that small pause, then your serum (vitamin C or\/and hydrating serum), followed by Time-Filler 5XP over face and neck, and finally your sunscreen – Avène Sunsimed Pigment if you are managing pigmentation. \u003cstrong\u003eIn the evening\u003c\/strong\u003e, place it after a proper cleanse – the kind you already do without thinking. Remove the day first with a micellar water, then follow with a cleanser to make sure the skin is genuinely clean, not just wiped. Once skin is dry, you can use a simple serum if you wish, then apply Time-Filler 5XP as your main cream over face and neck. On nights when you bring in A313 or another stronger active, alternate rather than layer; your skin does not need to prove it is brave. For very dry or sensitised days, you might layer a thin veil of Cicaplast Baume B5 or Cicalfate+ over the top at night for extra comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s in it\u003c\/strong\u003e\u003cbr\u003eGlycerin, hyaluronic acid, niacinamide, acetyl hexapeptide-8, palmitoyl peptides, retinyl acetate (vitamin A), vitamin C derivatives, vitamin E, squalane, adenosine, and plant extracts.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHyaluronic acid helps draw water into the skin, so it feels more comfortable. Peptides and adenosine are there to support smoother-looking skin, while squalane and glycerin help with softness and elasticity. The formula also includes Filorga’s NCEF complex, which is part of its dermatological positioning, and it is fragrance-containing, so that matters if your skin is reactive.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe honest note\u003c\/strong\u003e\u003cbr\u003eThis is not a light moisturiser pretending to be a treatment. It is richer, more enveloping, and meant for skin that wants a proper cream rather than a whisper of one.\u003c\/p\u003e","brand":"Filorga","offers":[{"title":"Default Title","offer_id":56443705753986,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/CustomShopifySize-43_1920x_png.webp?v=1772722509"},{"product_id":"cvr-hydraliane-serum-copy","title":"SVR Ampoule A Lift 30ml","description":"","brand":"CVR","offers":[{"title":"Default Title","offer_id":56444474884482,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/P4201031_P.jpg?v=1772745679"},{"product_id":"cvr-ampoule-a-lift-30ml-copy","title":"SVR Ampoule C Antioxidant Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eA first impression\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSome skins do not need more richness – they need more light. SVR’s Ampoule C is a straightforward vitamin C serum for faces dulled by time, city air and not quite enough sleep. It is there to bring clarity back, not to pretend you are 27.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy eMaison chose it\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWe chose this ampoule because it is one of the rare high‑strength vitamin C formulas that still considers sensitive, changing skin. Twenty per cent optimised vitamin C is a real dose – enough to address uneven tone, pollution stress and that grey cast that appears in perimenopause – but in a form designed to be more stable and less sharp than classic ascorbic acid. The texture is fluid rather than oily, which suits women who want radiance without another heavy layer. It is positioned in French pharmacies as a daily soin for tired, uneven, city‑worn faces, which feels honest.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow it fits into your rituals\u003c\/strong\u003e\u003cbr\u003eThis belongs \u003cstrong\u003ein the morning\u003c\/strong\u003e, under cream and SPF, on days when you want your skin to look more awake than you feel. After cleansing and, if you use it, \u003cstrong\u003eAvène Thermal Spring Water\u003c\/strong\u003e, press a few drops over face, neck and chest, then follow with a moisturiser such as \u003cstrong\u003eEmbryolisse Lait‑Crème Concentré\u003c\/strong\u003e or \u003cstrong\u003eFilorga Time‑Filler 5XP\u003c\/strong\u003e and finish with sunscreen. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the evening\u003c\/strong\u003e, you can repeat under a simple cream if pigmentation or dullness are real priorities, or keep it as a mornings‑only step.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s in it\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eKey Ingridients: Aqua (Water), 3‑O‑Ethyl Ascorbic Acid (20% Vitamin C), Propylene Glycol, Alcohol Denat., Glycerin, Propanediol, Ethoxydiglycol, Pentylene Glycol, Diglycerin, Xylitylglucoside, Algin, Disodium Phosphate, Evodia Rutaecarpa Fruit Extract, Glyceryl Polyacrylate, Methyl Diisopropyl Propionamide, Potassium Phosphate, Pullulan, Serine, Trehalose, Anhydroxylitol, Sodium Hyaluronate, Urea, Xylitol, 1,2‑Hexanediol, Caprylyl Glycol, Citric Acid, Hydroxyethylcellulose, Sodium Citrate, Parfum (Fragrance).\u003c\/p\u003e\n\u003cp\u003eAt the centre is 3‑O‑ethyl ascorbic acid at 20% – a stabilised vitamin C that helps even tone and shield against pollution and UV‑related stress. Glycerin, diglycerin, urea, trehalose and sodium hyaluronate draw and hold water so the formula does not feel stripping. Evodia rutaecarpa extract is included for radiance, and there is fragrance, which reactive skin may need to note. The base contains alcohol to aid penetration and keep the texture light.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe honest note\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a proper vitamin C serum, not the gentlest option, so reactive skin should start two or three mornings a week and build slowly. Used steadily, it is less about drama and more about quietly returning a clearer, less tired surface to the face you already recognise.\u003c\/p\u003e","brand":"CVR","offers":[{"title":"Default Title","offer_id":56444549136770,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/P4201033_P.jpg?v=1772747667"},{"product_id":"weleda-skin-food","title":"Weleda Skin Food","description":"","brand":"eMaison","offers":[{"title":"Default Title","offer_id":56444701835650,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/images-6.avif?v=1772748167"},{"product_id":"avene-sunsimed-spf50-pigment-80-ml","title":"Avène Sunsimed SPF50 Pigment 80 Ml","description":"\u003cdiv\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA sunscreen with the seriousness of a medical device rather than a summer accessory. \u003cstrong\u003eSunsimed Pigment\u003c\/strong\u003e sits in a different part of the pharmacy shelf – not the tourist aisle, the one nearest the dermatologist's consulting room – and it is designed for skin that has reasons to take the sun seriously.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMelasma and hormonal pigmentation are among the most under-discussed changes of \u003cstrong\u003eperimenopause\u003c\/strong\u003e, and most high-street SPFs were never built for them. \u003cstrong\u003eSunsimed\u003c\/strong\u003e is classified as a Class I medical device and uses \u003cstrong\u003eTriAsorB\u003c\/strong\u003e, a filter developed to cover \u003cstrong\u003eUVB\u003c\/strong\u003e, \u003cstrong\u003eUVA \u003c\/strong\u003eand \u003cstrong\u003evisible blue light\u003c\/strong\u003e in one formula – the combination that matters when the aim is to keep \u003cstrong\u003epigmentation\u003c\/strong\u003e from returning. Hesperidin methyl chalcone is included to help moderate melanin synthesis. It is octocrylene-free and fragrance-free. It earned its place because there are very few sunscreens on the UK market that can defensibly claim to hold the line on pigmentation, and this is one of them.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eEvery morning, as the final step after moisturiser. For daily city wear, two pump presses for the face, one for the neck, one for the décolleté, one for each hand. Reapply through a long day outdoors – the rule is simple rather than poetic: the clock, not the weather. Essential after any procedure, and non-negotiable if you are using \u003cstrong\u003eretinol \u003c\/strong\u003eor \u003cstrong\u003evitamin C\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTriAsorB UV filter system, ethylhexyl triazone, Avène thermal spring water, glycerin, hesperidin methyl chalcone. Fragrance-free, octocrylene-free. Tinted slightly, which helps with camouflage over existing pigmentation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe texture is richer than a feather-light fluid – that is the cost of this level of cover. For skin with any history of melasma, the trade is worth making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eAvène Thermal Spring Water, C12-15 Alkyl Benzoate, Diethylamino Hydroxybenzoyl Hexyl Benzoate (TriAsorB™), Ethylhexyl Triazone, Glycerin, Oryza Sativa (Rice) Starch, Phenylene Bis-Diphenyltriazine, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Potassium Cetyl Phosphate, Myristyl Alcohol, Stearyl Alcohol, VP\/Eicosene Copolymer, 1,2-Hexanediol, Benzoic Acid, Caprylic\/Capric Triglyceride, Caprylyl Glycol, Cichorium Intybus Root Extract, Glyceryl Behenate, Glyceryl Dibehenate, Hesperidin Methyl Chalcone, Myristyl Glucoside, PPG-1-PEG-9 Lauryl Glycol Ether, CI 17200, Tocopheryl Glucoside, Tribehenin, Xanthan Gum\u003c\/div\u003e","brand":"Avène","offers":[{"title":"Default Title","offer_id":56444825207170,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/P0454012_P.jpg?v=1772749690"},{"product_id":"avene-cicalfate-repair-cream-40-ml","title":"Avène Cicalfate+ Repair Treatment 40 ml","description":"\u003cdiv\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe small white tube you reach for on the days the skin has not been behaving – a patch of post-retinol peeling, the corner of a mouth that has cracked, the flush on a cheekbone that will not quite settle. Cicalfate+ is medical-looking, unscented, and entirely unbothered by whatever caused the problem.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIn \u003cstrong\u003eperimenopause\u003c\/strong\u003e, the skin barrier becomes less reliable – one week it holds, the next it reacts to the cleanser it has tolerated for a decade. \u003cstrong\u003eAvène\u003c\/strong\u003e rebuilt Cicalfate around a \u003cstrong\u003epostbiotic ingredient\u003c\/strong\u003e, \u003cstrong\u003eC-Restore\u003c\/strong\u003e, and layered it over the brand's soothing thermal water base. The formula earned its place in a tightly edited maison because it does something specific and does it well: short-term repair, minor post-procedural soothing, and the kind of calming work that a richer moisturiser is not designed for. Fragrance-free and paraben-free – a careful formulation for skin that has become fussier.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUse it as a targeted repair, not a daily moisturiser. \u003cstrong\u003eOn nights\u003c\/strong\u003e when skin feels compromised, apply a thin layer as the final step, over cleansed and dried skin. Pair with A313 – Cicalfate+ on the reactive patches, A313 elsewhere – or layer it on the \u003cstrong\u003emorning \u003c\/strong\u003eafter a stronger treatment to quiet the skin before makeup. It sits well under SPF. Also reliable on cracked hands, chapped lips and the skin around a healing blemish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAvène thermal spring water, zinc oxide, copper and zinc sulphates, and the C-Restore postbiotic complex. Fragrance-free, paraben-free, non-comedogenic. A short, pharmaceutical-feeling list.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eEleven pounds for a cream that quietly rescues the difficult weeks. If you have skin that reacts, keep one in the bathroom and one in your handbag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eAvène Thermal Spring Water, Caprylic\/Capric Triglyceride, Mineral Oil (Paraffinum Liquidum), Glycerin, Hydrogenated Vegetable Oil, Zinc Oxide, Propylene Glycol, Polyglyceryl-2 Sesquiisostearate, PEG-22\/Dodecyl Glycol Copolymer, Aluminum Stearate, Aquaphilus Dolomiae Ferment Filtrate, Arginine, Beeswax (Cera Alba), Copper Sulfate, Magnesium Stearate, Magnesium Sulfate, Microcrystalline Wax, Tromethamine, Zinc Sulfate\u003c\/div\u003e","brand":"Avène","offers":[{"title":"Default Title","offer_id":56444845064578,"sku":null,"price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/P0452051_P.jpg?v=1772750044"},{"product_id":"caudalie-beauty-elixir-for-all-skin-types-30-ml","title":"Caudalie Beauty Elixir For All Skin Types 30ml","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA small green-capped bottle with a scent that is instantly recognisable – rose, orange blossom, balm mint – and a loyal audience that includes stylists, facialists and anyone who has worked a long day under fluorescent lights. Beauty Elixir is as close to a mood-lifter as a pharmacy aisle produces.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis is not a serious treatment step, and it does not pretend to be. What it is, honestly, is a well-made pick-me-up – a rose-and-orange-blossom mist that refreshes and tones the skin, sets makeup without creasing, and feels deeply pleasant at the end of a flight. In a curated maison of forty to sixty products, it earned its place as the small indulgence – the editorial flourish that sits beside the more clinical serums. There is fragrance, and it is part of the point. For skin that is actively reactive, skip it. For skin that simply wants to feel looked after, it is charming.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAny time of day, as a pause rather than a step. Spray over cleansed skin before a serum if you like the ritual. Spray over finished makeup to settle powder and soften edges. Use at lunchtime to take the city off your face. Keep the bottle on a desk, in a handbag, on a bedside table. It has the distinction of being both useful and nice – an underrated combination.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWater, grape extract, bitter orange flower water, rosemary, peppermint oil, rose flower oil, myrrh and benzoin resin. Fragrance, and allergens including citral, geraniol and linalool. Alcohol is in the formula, which is why it feels brisk rather than creamy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eNot a workhorse. Not trying to be. It is there for the pleasure of it, and the pleasure is real.\u003c\/p\u003e","brand":"Caudalíe","offers":[{"title":"Default Title","offer_id":56454111199618,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/83nPutChFcMvcPua67ehwt_jpg.avif?v=1773058801"},{"product_id":"a313-vitamin-a-retinol-pommade-50g","title":"A313 Vitamin A Retinol Treatment 50g","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe yellow tube French pharmacies used to keep on a shelf behind the counter, sold in small quantities to customers who already knew what they were asking for. \u003cstrong\u003eA313\u003c\/strong\u003e is the reformulated, pharmacy-grade descendant of the original Avibon – a concentrated vitamin A pommade with a cult following that has long outlived its marketing budget.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAt a life stage when skin cell turnover slows and fine lines become more settled, a serious \u003cstrong\u003eretinoid\u003c\/strong\u003e matters more than another hydrating cream. \u003cstrong\u003eA313 \u003c\/strong\u003edelivers \u003cstrong\u003eretinyl palmitate\u003c\/strong\u003e in a rich, lanolin-adjacent base that sits on the skin for hours, which is an unusually honest way to formulate. It is not gentle in the way modern encapsulated retinols are, but it is also not expensive, and the women who have used it for years do so for a reason. It has earned its place in eMaison because it answers a specific concern – texture, fine lines and dullness in changing skin – with a frankness most beauty launches cannot match.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eEvenings only. \u003c\/b\u003eBegin with twice a week on clean, dry skin, as the final step after a barrier-supporting moisturiser such as \u003cstrong\u003eEmbryolisse Lait-Crème Concentré\u003c\/strong\u003e. A small grain – truly, less than a pea – warmed between fingertips, pressed over the face avoiding the eye contour. Build to three or four nights a week as tolerance grows. A morning sunscreen is not optional while you use it: pair with \u003cstrong\u003eAvène Sunsimed or La Roche-Posay Anthelios UVMune 400\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eRetinyl \u003c\/strong\u003epalmitate as the active, in a base of PEG-8, PEG-75, polysorbate 80, peanut oil and tocopherol. No fragrance, no botanical extras, no hyaluronic acid – the formulation is as bare as the packaging.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eIf your skin is very reactive or newly post-procedural, this is not the first retinoid to meet. For most women in perimenopause and beyond, it is the one that eventually proves its value.\u003c\/p\u003e","brand":"A313","offers":[{"title":"Default Title","offer_id":56454164709762,"sku":null,"price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/A313_picture_1_1200x1200_png.webp?v=1773059113"},{"product_id":"ialuset-hyaluronic-acid-cream-100g","title":"ialuset Hyaluronic Acid Cream 100g","description":"\u003cp\u003e\u003cstrong\u003eA French pharmacy essential\u003c\/strong\u003e, Ialuset is loved for its simple, skin-supporting approach to hydration. With \u003cstrong\u003ehyaluronic acid \u003c\/strong\u003eat its core, it helps replenish moisture, soften the skin, and bring a more comfortable, supple feel to dry or tired complexions.\u003c\/p\u003e\n\u003cp\u003eAt eMaison, we chose Ialuset for its straightforward effectiveness — a product that feels quietly restorative and beautifully practical. It’s the kind of cream that fits effortlessly into a routine, offering hydration that feels generous, calming, and dependable.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to use:\u003c\/strong\u003e\u003cbr\u003eUse it morning or evening, whenever skin feels dry, tight, or in need of extra comfort.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply a thin layer to clean, dry skin and allow it to absorb before moving on to the rest of your routine. It can be used alone or as a hydrating step before your moisturiser.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePair\u003c\/strong\u003e Ialuset with Embryolisse, Cicaplast Baume B5, or Bioderma Atoderm to lock in hydration and keep skin soft, calm, and comforted.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eHyaluronic Acid (Sodium Hyaluronate) 0.2%, Cetearyl Glucoside, Decyl Oleate, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Cetearyl Sulfate, Glycerol, Sorbitol, Sorbic Acid, Methyl Parahydroxybenzoate, Propyl Parahydroxybenzoate, Sodium Citrate Dihydrate, Water.\u003c\/p\u003e","brand":"ialuset","offers":[{"title":"Default Title","offer_id":56454278349186,"sku":null,"price":21.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/CustomShopifySize-13_635f91dd-6a07-40d6-af6c-bc81b94b4540_1920x_png.webp?v=1773060640"},{"product_id":"biafine-skin-emulsion-50ml","title":"Biafine Skin Emulsion 50ml","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eA first impression\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA white tube with a blue cross on the front – the kind of packaging that tells you this was written up in a pharmacy reference before it was ever written up in a magazine. Biafine is a cool, almost creamy emulsion used in French households for everything from sunburn to the aftermath of a hot oven.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy eMaison chose it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIt is registered as a medical device in France and is genuinely used by hospitals on second-degree burns and radiotherapy skin. In a \u003cstrong\u003eperimenopausal \u003c\/strong\u003elife – where hot flushes, thinner skin and unexpectedly sunburnt shoulders all become more probable – having a medical-grade repair emulsion within arm's reach is useful in a way beauty products rarely are. It earned its place in the maison because it is unusual for a product at this price to carry this much clinical credibility, and because the jobs it does well are jobs nothing on the beauty shelf can do at all.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow it fits into your rituals\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eNot a daily facial moisturiser\u003c\/strong\u003e. Apply a generous layer to a sunburn, a minor burn, a patch of eczema or a radiotherapy field, and reapply as the skin drinks it in. For cracked heels or chapped hands in winter, use it overnight under cotton gloves or socks. Keep a tube in the kitchen drawer and one in the holiday wash bag. Never use on deep or infected wounds – that is a matter for a clinician.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhat's in it\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTrolamine is the active. The base includes purified water, liquid paraffin, stearic acid, squalane, avocado oil and sodium alginate – a simple, occlusive texture designed for a compromised skin surface. Lightly fragranced.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThe honest note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIt is not elegant. It is not supposed to be. It does what it does with the straightforwardness of a ward nurse.\u003c\/p\u003e","brand":"Biafine","offers":[{"title":"Default Title","offer_id":56454329631106,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/QgSUbYrmSZkmk9SK4Wj5RW_jpg.avif?v=1773062509"},{"product_id":"nuxe-prodigious-oil-dry-regenerating-oil-100ml","title":"Nuxe Prodigious Oil Dry Regenerating Oil 100ml","description":"","brand":"eMaison","offers":[{"title":"Default Title","offer_id":56454530924930,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/3147\/4050\/files\/3264680009754-0A28025-VIEW_2-HP-CLASSIQUE_100ML-PACKSHOT_2000x2000_91659a92-4f93-4c29-b855-4765ac82d7bc_jpg.webp?v=1773063925"}],"url":"https:\/\/emaison.co.uk\/collections\/the-pharmacy.oembed?page=2","provider":"eMaison","version":"1.0","type":"link"}